Clean ingredients
Thoughtful formulas made without the unnecessary extras your skin never asked for.
elm & ivy co.
Beauty, made thoughtfully.
Clean, vegan essentials for skin that feels good and a world that does too.
Our approach
Good for your skin. Gentle on the planet.
We make it easier to find effective skincare and beauty tools without the hidden compromises. Every choice is guided by clarity, care, and a deep respect for people, animals, and the planet.
Vegan & cruelty-free
Beauty with compassion at its core, always free from animal-derived ingredients and testing.
Eco-conscious choices
From considered packaging to mindful sourcing, we look for better ways forward.
Transparent formulas
Clear information helps you choose confidently. No confusing claims, no smoke and mirrors.
Why we started
A simpler way to care for yourself.
We started elm & ivy co. after realizing how difficult it could be to separate genuinely thoughtful beauty from clever marketing. So we created the kind of shop we wanted to find: warm, honest, and carefully edited. Each product earns its place through quality, intention, and a belief that everyday rituals can be both beautiful and responsible.